Shaitaan is now a definite superhit at the box office. If the first week was quite good and then the hold in the second week was wonderful as well, what’s heartening is that the third week has embarked on a very good start as well. This can well be seen from the fact that while Thursday collections were Rs. 2.66 crores, on Friday the numbers have further grown to Rs. 2.85 crores*.
This is truly fantastic because it isn’t as if there is no new release this week and hence Shaitaan is getting a free run. There is no partial holiday in & around either, and no BOGO offer was introduced for it too. As a matter of fact, it was Madgaon Express which released with a BOGO offer and then there was another release Swatantrya Veer Savarkar too. Moreover, Kung Fu Panda 4 is collecting reasonably well and Yodha is occupying a few screens and shows as well. Still, it’s Shaitaan which is getting the best collections of them all.
That’s the reason why the film has now collected Rs. 119.53 crores* after 15 days and at least Rs. 10 crores more will come in between today and tomorrow. Wait, there is more. It’s a partial holiday of Holi on Monday which means Sunday evening and night occupancy would be better than usual and then from Monday afternoon onwards, the footfalls will increase big all over again.
If the film manages to withstand competition from Crew in the coming week and then keeps its momentum going right till Bade Miyan Chote Miyan on Eid, then it has the potential to even emerge as a blockbuster.
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources
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