It was a decent beginning at the box office for Teri Baaton Mein Aisa Uljha Jiya as 7.02 crores came in. These are the kind of numbers that were expected in the first place and in that perspective, what the film has done is just apt.
Of course, a double digit start would have been even better, something which used to be a norm for such kind of set up pre-pandemic. For instance, Badrinath Ki Dulhania [12.25 crores], Befikre [10.36 crores] and Half Girlfriend [10.27 crores] had opened much better and that too many years back. However, post pandemic romcoms like JugJugg Jeeyo [9.28 crores] and Rocky aur Rani Kii Prem Kahaani [11.10 crores], which were set at a much bigger canvas (especially the latter) didn’t really set the screens on fire on the very first day and grew on word of mouth.
That’s the kind of route that the Shahid Kapoor and Kriti Sanon starrer would be looking at taking as well. Since it’s an out and out urban film, the footfalls will primarily come from the multiplexes. The film benefits from the fact that it has two absolutely open weeks ahead of it and today the footfalls are already far better than yesterday already. This should set the stage for a reasonably good first weekend and from there it would be expecting good stability over the weekdays to take it through.
Note: All collections as per production and distribution sources
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