Box Office: Article 370, Crakk, Teri Baaton Mein Kaisa Uljha Jiya expected to bring in over Rs. 15 crores today, Cinema Lover’s Day

After National Cinema Day, looks like another big box office event would be designated for Cinema Lover’s Day. One hopes that something like this happens every year because if the response so far to the expected box office performances of today’s releases is any indication then audiences are truly embracing the big day.

Article 370 and Crakk are the two new releases of today and they are set for a good to excellent start. With the ticket prices set at Rs. 99, online sales have been huge already with advance booking hitting the roof. To have more than 1 lakh tickets been sold for Article 370 and 50,000 crossing for Crakk further reflects that audiences are looking forward to some good entertainment at the big screen. Moreover, there has been genuine interest in the two films too amongst the target audience, because if that’s not the case then even Rs. 50 tickets don’t sell.

As of now, the Yami Gautam starrer is comfortably placed for a Rs. 7-8 crores start and it won’t be surprising if it goes further high and even hit a double digit score. That would be a stretch given the ticket prices but then anything is possible when word of mouth catches up. On the other hand Vidyut Jammwal and Arjun Rampal starrer Crakk too is seeing a potential Rs. 4-5 crores opening day as there would be a lot which would come from the single screens and advance booking data for that is not as transparent.

This isn’t all as holdover release Teri Baaton Mein Aisa Uljha Jiya is seeing rapid advance booking as well with more than 50,000 tickets been sold. For a film, which is in its third week, Friday collections are set to be greater than last Friday of Rs. 3.21 crores with possibility of a stretch towards the Rs. 5 crores mark.

All in all, between the three films, Rs. 15 crores is a given and there is a chance that a few more crores get added to this number. A big day indeed for Bollywood.

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