Frustrated users have also begun flooding Threads, the text-based social media platform by Meta, tagging Instagram head Adam Mosseri to highlight the issue. One user said, “Not one single photographer nor artist on all of Facebook and Instagram has the first clue what triggers the “Made with AI” label. Even though Mosseri clarified all they’re doing is reading C2PA labels, nobody understands how to avoid it.”
Earlier, Meta’s President of Global Affairs, Nick Clegg had said that the company was working with “industry partners to align on common technical standards that signal when a piece of content has been created using AI.” He also claimed that the detection tool can correctly label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock.
However, the implementation of the feature appears to be flawed. In a report, PetaPixel found that even removing a tiny spec in an image using Adobe’s AI-powered Generative Fill gives images the ‘Made by AI’ tag. However, non-AI tools such as the Spot Healing Brush tool or Clone Stamp tool did not add the label despite the result being the same.
The publication also found that when an image which was previously labelled as AI-generated was loaded back on Photoshop and saved after copy-pasting on a black document, the AI label did not appear.
Meta spokesperson Kate McLaughlin told The Verge that the company is now taking the recent user feedback into account and is evaluating its approach. “We rely on industry standard indicators that other companies include in content from their tools, so we’re actively working with these companies to improve the process so our labeling approach matches our intent,” McLaughlin was quoted as saying by the publication.
