EXCLUSIVE: Emraan Hashmi shares insights on film success beyond duration constraints; says, “Once the show goes beyond 2 hours and 15 minutes, the number of shows decrease and hence the profits also decreases”

Disney+ Hotstar and Dharmatic Entertainment have unveiled their highly anticipated series, Showtime, offering viewers an insight into the glitz, glamour, and secrets of Bollywood. The series delves deep into the world of entertainment, exploring the intricacies of money, business, relationships, and lifestyle against the backdrop of nepotism.

In an exclusive video interview with Bollywood Hungama, actor Emraan Hashmi shared insights into the dynamics of filmmaking and audience engagement. He said, “Ultimately, the duration never dictates whether your film will succeed or not. Some films with longer durations also perform well at the box office; it depends on the conviction of the storyteller, the director, and if the film can hold the audience’s attention. There are very few filmmakers who can hold the audience’s attention for 3 or 4 hours because it has to have brilliantly written scenes and be extremely captivating.”

Commenting on the optimal duration for a film, Emraan explained, “Once the show goes beyond 2 hours and 15 minutes, the number of shows decrease and hence the profits also decreases. This is maths that producers, distributors, and exhibitors know, but the audience may not be aware of. So they say it’s a creative decision, but again, they make many decisions considering their monetary and profit gains.”

Created by Sumit Roy, the showrunner is Mihir Desai who has also directed the show along with Archit Kumar. The screenplay is written by Sumit Roy, Mithun Gangopadhyay and Lara Chandni while the dialogues are written by Jehan Handa and Karan Shrikant Sharma. Showtime will be releasing on March 8, 2024, only on Disney+ Hotstar.

Also Read: G2: Emraan Hashmi confirmed to join Adivi Sesh in Goodachari 2: “The script is compelling”

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