It was a Rs. 100 crores week for the exhibitors during the week gone by as both Godzilla x Kong: The New Empire and Crew did well enough and managed to have a combined total of around Rs. 100 crores between them. While Godzilla x Kong: The New Empire went on to score a comfortable half century, Crew fell a bit short but still did well enough to come quite close to Rs. 50 crores.
When Godzilla x Kong: The New Empire was announced for released, not many were betting on it to emerge as a big success. Yes, it was expected to do well since the last instalment had come close to the Rs. 50 crores mark. Hence, this one was also pitched to do at least that and then add some more. However, since there was no marketing or promotion, at least on social media, there was not much choice. As is the fact though, there is life outside social media and hence amongst the real audience, there was buzz which brought in Rs. 53.50 crores*.
Similarly, Crew also did better than expected. This is a film that was smartly packaged, marketed, promoted and released. Hence, it was a given that it would open well. Still, the weekend numbers were at least Rs. 5-7 crores more than what many would have predicted. This is the reason why the first week score too has come out good at Rs. 47.25 crores*. While this is a healthy number, considering the kind of trending that had come over the first weekend and then the hold on Monday as well, one would have expected it to score a half century as well.
That said, with no new release this weekend, both films have five more open days ahead to perform before Eid releases Bade Miyan Chote Miyan and Maidaan arrive on Wednesday. That would give them further momentum, especially over the weekend when one can expect some big jumps to come in.
*Estimates: Final numbers awaited
Note: All collections as per production and distribution sources
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