After establishing a major market in the world of South Indian entertainment, Sun Network is all set to enter the arena of the Hindi film industry. They have launched a new channel titled Sun Neo, and along with that, they unveiled the first look of not one, but three of its new original shows, featuring popular faces and leaving everyone mesmerized. The motion posters released by the channel showcase three diverse shows, offering a range of content – Chhathi Maiyya ki Bitiya, Ishq Jabariya, and Saajha Sindoor.
The makers believe that the Indian television industry has been a major source of entertainment despite the arrival of new mediums like theatrical films and OTT platforms. Chhathi Maiyya ki Bitiya, starring Devoleena Bhattacharjee in a never-before-seen avatar, is a devotional show with traditional themes, exploring the relationship between a goddess and a human. Ishq Jabariya offers a fresh take on the concept of forced marriages and drama, while Saajha Sindoor delves into the intricate dynamics of relationships and marital life.
“New shows are launched on television almost every day to entertain viewers and capture their attention. This time, it’s not just a show, but a new channel that is set to entertain viewers with its original lineup of shows. Yes, you guessed it right—it’s Sun Neo, a new Hindi GEC channel by Sun Network. After conquering other markets, the media network is now ready to captivate the Hindi heartland with its Hindi shows. The first look of these shows promises a variety of entertainment that will resonate with a wide audience. With the motion posters generating excitement, viewers are eagerly awaiting the promos to gain deeper insight into what the shows will offer”, said the announcement statement.
The three shows—Chhathi Maiyya ki Bitiya, Ishq Jabariya, and Saajha Sindoor—are expected to launch soon on Sun Neo.
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