Bollywood actor Shah Rukh Khan has just set the internet ablaze with a captivating video featuring his son Aryan’s luxury streetwear brand, D’Yavol X. The actor took to his Instagram profile to share the glimpse of Aryan’s brand in a stunning ad campaign displayed at Mumbai airport.
In the video, Shah Rukh Khan appeared shirtless, sporting long hair reminiscent of his look from the film Pathaan. The LED-lit hoarding showcased Shah Rukh Khan’s charismatic presence, with Aryan’s brand name and logo boldly displayed above his image, capturing the attention of travellers and onlookers alike. Expressing his excitement for the brand’s showcase at the Mumbai airport, Shah Rukh Khan wrote in the caption, “Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos….” With this announcement, fans are eagerly anticipating the release of the brand’s latest collection.
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A post shared by Shah Rukh Khan (@iamsrk)
As soon as the video hit Shah Rukh Khan’s Instagram feed, his fans flooded the comment section with an outpouring of red hearts and words of admiration.
For the unversed, Aryan Khan holds a Bachelor of Fine Arts in Cinematic Arts, specializing in Film and Television Production from the School of Cinematic Arts at the University of Southern California. In December 2022, Aryan Khan, along with co-founders Bunty Singh and Leti Blagoeva, ventured into the luxury lifestyle business with D’YAVOL, a project aimed at providing consumers with the finest global experiences and authentic products in the realms of fashion, beverages, and exclusive events.
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