Bollywood actor Kartik Aaryan’s upcoming film Chandu Champion has taken a unique approach to ticket pricing, opting for a Rs. 150 ticket scheme across theatres in India on June 14. This move has been met with positive reactions from fans and industry insiders alike, who see it as a welcome change in an era of rising movie ticket prices.
Traditionally, ticket prices for mainstream Hindi films have been steadily increasing, often exceeding Rs. 200-400 in major cities. This can be a barrier for many moviegoers, particularly those in smaller towns and cities. The Chandu Champion team’s decision to prioritize affordability is a refreshing one, potentially making the film more accessible to a wider audience. By offering a Rs. 150 ticket, the makers could be aiming to maximize viewership within this demographic.
Thirdly, the makers might be hoping to generate positive word-of-mouth through this audience-friendly approach. A lower ticket price could lead to higher footfall in theaters, creating a buzz around the film. This positive sentiment could snowball into increased ticket sales in the long run, even if initial viewership is driven by the lower price point.
Meanwhile, the film is getting the widest release. Countries like Latvia, Estonia, Lithuania, and Georgia will be the first time witness a Kartik Aaryan film in their country. The film will mark its presence in 1000+ locations in more than 70 + countries and more than 1300 screens. Interestingly, the film will be Kartik’s widest overseas release ever, and it will be released in the maximum number of countries for him. Moreover, in Europe, it will be released in the maximum number of countries and screens of his career.
Directed by Kabir Khan and jointly produced by Sajid Nadiadwala and Kabir Khan, Chandu Champion is set for a June 14, 2024 release.
ALSO READ: Kartik Aaryan starrer Chandu Champion gets widest overseas release with 70+ countries and more than 1000 locations
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